Google Maps Marketing Is The Most Critical Element Of Any Local Businesses Growth Strategy
Studies of local business marketing trends reveal that well over half of all subscribers for local businesses are initiated in Search Engines. Since 2007, Google had exceeded ALL other mediums as the most common way a person searches for vendors. An estimated 90% of all searches are done on Google.
It has been shown that 95% of all Google users never click past the first page of results, and that over 70% of them rely strictly on the Organic rather than paid search results. In fact, only about 24% of users trust the Sponsored Links/pay-per-click ads. Higher organic search rankings prove to be cheaper and more effective than any other form of advertising for local businesses online.
As for the Organics, there are the Natural listings and the Local Business Listings, or the Google Maps. Since November 2007 the Local ‘Lucky 7’ Map Listings have been the featured set of Organic Listings for local searches and they are the First set of Organic results viewed on the First Page of Google.
As the local Map listings have become omnipresent in local searches, effectively there has been a fundamental shift on overall marketing strategies. For businesses targeting a local market, this new discipline,Local Map Optimization, now reigns as the most critical element to a local marketing campaign.
Local Map Listings are practical and useful for all local searchers. If a user is searching for a carpet cleaner, plumber, lawyer, or even plastic surgeon, they will most likely prefer local results to paid and other organic listings. Google has trained us all to use local search keywords by giving us better results when we are searching for a local company when we add city-state combinations. For those who want immediate local contact options, Map listings offer them in a uniform fashion unlike any other portion of the page by listing the Company name, URL and Phone Numbers in clean rows along side the geographic breakdown of each business. In addition, business hours, methods of payment and customer reviews are immediately obtainable with one click – so you can research, evaluate and contact a company all in one easy step with the Map listings.
Google’s free 411 service (1-800-GOOG-411) features results directly from the Map Listings in the same exact order they appear in Google’s local Map section. Also, phones with internet access (just about all of them today) ie: iPhone, Google Android, Google Nexus, T-Mobile G-1, and many more, all have Google Maps Applications with local search results in the same exact order as well. With the explosive growth of Mobile devise searches, the Maps already dominate search results.
Almost all recent studies published regarding the distribution of clicks on natural organic, maps and sponsored links have reached the exact same conclusions. For the past several years, and for many years to come, 70-75% of all clicks flow to the organic areas of the page. Most users prefer what they consider to be Google’s “genuine” results as opposed to paid listings. Being that the Top Seven on the Maps listings are the first set of organic listings viewed, it has been proven that in most cases that the local Maps listings garner the largest portion of clicks.
Breakthrough Marketing Team is a boutique Online Marketing and Advertising Firm specializing in custom Map SEO solutions for businesses who demand the highest level of success. Unlike many “assembly line” SEO companies, our philosophy is truly unique. We customize each client’s marketing campaign to meet their business goals. We focus on hitting the most challenging campaigns head-on by going after the most valuable keyword positions in a given market. Unlike the others who promise Google placement with inferior, less valuable first page positions as evidence of a “successful” campaign, we are ultimately concerned with the most competitive positions that dominate your market. By focusing on Your needs, Your goals and Your bottom line—rather than smoke and mirrors—our philosophy has consistently served to maximize our clients return on investment while ensuring high client retention for us. Call one of our Interactive Marketing Specialists TODAY to learn more about how we can Put You on the Map and transform your business with the Ultimate Competitive Advantage. GET READY TO GET NOTICED!